Make it easier for your customers to shop online at your e-Commerce store

For companies that sell complex product lines, for both manufacturers and wholesale distributors—it’s common to find that typical consumer ecommerce shopping platforms don’t offer the ability to display full product information the way you want. It can be impossible to include enough product details online for business-to-business buyers, such as:

• Custom products with multiple options for specification and configuration
• Products with a large number of flexible or custom attributes to choose from
• Products where buyers need to see a lot of product information, and other details like ordering options and available inventory, before placing their orders

With a custom-fit e-Commerce site from AIS, you can go beyond standard shopping platform options. Instead, clearly communicate everything that your customers want to see online to answer their questions—from product details to payment options, to pricing and shipping options, and more.

What product information would give you an edge to include in your B2B e-Commerce store?

Consider improving your customers’ online shopping experience by including ALL the information they’ll need to place their orders.

Display and promote all of your product options in your online store, such as:

1. Product descriptions—Product photos and images, 360-degree views, capabilities, functionality, benefits, competitive advantages over other products, customer success stories, video demonstrations, and more.

2. Attributes—Colors, materials, finishes, imprinting, sizes, package size, weight, units of measurement, configurations, kits, and more. Also, support matrix inventory—automatically display only the available attributes once another attribute is selected, or for certain product categories.

3. Custom pricing—Tiered pricing based on order quantity, type of customer, or contracts.

4. Volume pricing discounts that adjust based on quantities and shopping cart totals.

5. Ability to request a quote from you or submit a purchase order, for the items in their shopping cart, rather than submitting an order with a credit card payment.

6. Personalized price lists for different customer segments.

7. Promotional pricing and limited-time offers.

8. Manufacturer details—Brand, model numbers, warranty information, parts and service and support options, and more.

9. Specifications—Capacity, tolerances, quality and safety standards, storage requirements, energy efficiency ratings, certifications, and more.

10. Availability info—Minimum order quantities, places where the product can or cannot be shipped, stock levels, current expected availability date for items on backorder and preorders, availability for components (BOM) in product configurations and kits, manufacturing lead time, customization turnaround time, shipping methods and times, and more.

11. Other buying criteria—Made from recycled materials, made in the USA, product reviews and ratings, or anything else that’s important to your customers as part of their purchasing decision.

12. Deeper product details—Link to technical brochures, frequently asked questions, CAD/CAM drawings, product manuals, support documentation, and more.

13. Related products—Similar products, compatible devices or software, popular add-ons, recommended accessories and supplies, complete solutions, and more.

14. Product search aids—Let your customers filter their catalog search by complex or multi-layered product options, and search using industry-specific abbreviations, product numbers, and terms, to quickly find what they want.

15. Unique requirements—If your company is unique and requires unusual functionality in your e-Commerce website, we can almost certainly customize your store and your customers’ shopping experiences to fit. At AIS, our specialty is technology solutions that fit your unique requirements and workflows; don’t hesitate to ask for what you want.

AIS takes a thoughtful and methodical approach to ask you questions and recommend the best options and ideas for B2B e-Commerce websites. We can also connect your e-Commerce store to your AccountMate or other ERP system to automatically sync product information updates, sales orders, and inventory status, so that both you and your customers see current and accurate information, and to eliminate data entry work for you.

What product information do you want to provide to your customers when they’re shopping online with you?

Let’s have a conversation that starts with your e-Commerce custom website questions and requirements.